Who Wants Us to Be Beautiful
Monday, 8 November 2010
Friday, 5 November 2010
Research into Documentary
After browsing the internet for quite some time, I have come across masses of information and opinions expressed by a range of people.
Youtube especially proved to be a useful source of information.
Dove Evolution
Evolution is an advertising campaign launched in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The commercial promotes how a young, innocent girl will soon be bombarded with images of beauty people, especially size 0 models.
I found this video to be a real insight of how the Beauty Industry is taking its toll on very young children. The video was a real inspiration of what I could accomplish in the opening on my documentary and feel the ideas from the video will make a touching opening to the documentary.
The second video is another from Dove Evolution. This video expresses clearly how the images we see everyday in magazines, films and on billboards do not show a clear image of beauty. The video shows how many of the images we see have been retouched so much that the person in the original and edited photo are barely the same person. This leads me to question how real are the pictures that are projected onto us daily? The use of technology means that even the public can edit photos of themself on simple editing software such as photoshop.
Youtube especially proved to be a useful source of information.
Dove Evolution
Evolution is an advertising campaign launched in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The commercial promotes how a young, innocent girl will soon be bombarded with images of beauty people, especially size 0 models.
I found this video to be a real insight of how the Beauty Industry is taking its toll on very young children. The video was a real inspiration of what I could accomplish in the opening on my documentary and feel the ideas from the video will make a touching opening to the documentary.
The second video is another from Dove Evolution. This video expresses clearly how the images we see everyday in magazines, films and on billboards do not show a clear image of beauty. The video shows how many of the images we see have been retouched so much that the person in the original and edited photo are barely the same person. This leads me to question how real are the pictures that are projected onto us daily? The use of technology means that even the public can edit photos of themself on simple editing software such as photoshop.
Chosen Brief for A2 Coursework
An extract from a new documentary TV programme, lasting approximately 5 minutes, together with two of the three following:
> A radio trailer for the documentary
> A double-paged spread from a listing magazine focused on the documentary
> A newspaper advertisement for the documentary.
After much thought and many discussions in class I have come to the conclusion of producing a documentary. I have set myself a higher challenge from last year and will be working solo. This will require me to produce, shoot and edit all of the footage myself. However, I feel this could work to my advantage as it gives me the ability to express my personnal views and portray the documentary as I can imagine it.
I felt it was important to focus the documentary around a topic I am passionate about, thus being it will show in the final product.
I have chosen to base my documentary around the beauty industry. To be more specific, the media that surrounds it and the effect it has on young children. The beauty industry is a multi- billion pound industry to which it projects a stereotypical image onto the population. This image brings with it many hidden meanings. Including how beauty brings success, glamour and a certain lifestyle with it.
Being a 17 year old Female, I hope to bring a different approach to the beauty industry and reveal how the images effect growing children, both female and male, on a daily basis.
I look forward to the challenge ...
> A radio trailer for the documentary
> A double-paged spread from a listing magazine focused on the documentary
> A newspaper advertisement for the documentary.
After much thought and many discussions in class I have come to the conclusion of producing a documentary. I have set myself a higher challenge from last year and will be working solo. This will require me to produce, shoot and edit all of the footage myself. However, I feel this could work to my advantage as it gives me the ability to express my personnal views and portray the documentary as I can imagine it.
I felt it was important to focus the documentary around a topic I am passionate about, thus being it will show in the final product.
I have chosen to base my documentary around the beauty industry. To be more specific, the media that surrounds it and the effect it has on young children. The beauty industry is a multi- billion pound industry to which it projects a stereotypical image onto the population. This image brings with it many hidden meanings. Including how beauty brings success, glamour and a certain lifestyle with it.
Being a 17 year old Female, I hope to bring a different approach to the beauty industry and reveal how the images effect growing children, both female and male, on a daily basis.
I look forward to the challenge ...
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