Laura's Media Blog
Can we live up to the images of perfection being projected upon us? Are the most vulnerable members of our society, our children, being manipulated?
Thursday, 12 May 2011
Wednesday, 4 May 2011
Magazine advertisement
Radio Advertisement
Evaluation Podcasts
•How effective is the combination of your main product and ancillary texts?
•What have you learned from your audience feedback?
•How did you use media technologies in the construction and research, planning and evaluation stages?
Ancillary texts- Research
'A picture speaks a thousand words'
The examples I have found relating to a Newspaper advertisement have all had a similar array of conventions. All have used a very striking image, whether simple of dramatically edited, to grab the eye of the public. The advertisements use the image to inform the audience about what the programme will be about, and leaves you intrigued. Furthermore, the advertisements inform you of when are where you can find the programme, along with a logo. From my research, my initial ideas have changed, to which I now want to produce a rather sympathetic picture involving the young girls used in my main documentary.
Being a fan of Radio 1, I was aware of the conventions and neccessities of a successful Radio advertisement. In my Radio advertisement I will be using the track Simian-La Breeze which is used at the beginning of my documentary. The purpose of using this track is to keep continuity between the texts. As for research, I have found webistes such as Youtube particulary helpful, especially as I can listen to both professional and home recorded radio advertisements.
Conventions of my Documentary- Conventional and Experimental
Explain how you used conventional and / or experimental narrative approaches in one of your production pieces.
Conventions Essay response
Questionnaire on Final Product
Library Footage of Advertisements
Library footage of 5 year old applying make-up
Tuesday, 5 April 2011
Interview with Managing Director Of Rimmel
Further Research ...
http://www.ivillage.com/beauty-culture-one-woman-questions-our-obsession/5-a-146747
This link takes you to a fashion website. Within this websites there are discussions and forums about wearing for the right shape and what not eat. I've found the article 'The Beauty Culture: One woman questions our obsession' very useful and once again shows how the images of perfection that are being projected upon us are giving us a false sense of what is beautiful.
http://www.femalefirst.co.uk/tv/soaps/Jorgie+Porter-60014.html
This article is from a magazine website. It gave me an insight into how a young girl trying to persue a career in acting is having trouble living with the pressures of being beautiful. She is now an actress on Hollyoaks and says that the pressure comes from all her beautiful co-stars.
http://hilary.com/fashion/bikini.html
A very insightful article into how the overload of these perfect images are affecting the perfect woman.
Saturday, 2 April 2011
Backdrop For Interview with Troy Hoff
Thursday, 31 March 2011
Interviews on Oxford High Street
I want to gain as much information and opinions as possible; interviews and questionnaires will allow me to gain this. From the interviews it appears that there is a strong correlation between the images that are projected upon us and our view of the perfect body image. All interviewees backed up the arguement that we we all percieve the perfect body to be thin and beautiful.
In order to gain this information I used a picture of a range of body shapes and sizes- From small to large. I asked the interviewees where they would place themselves on the scale and where they aspire to be.
Wednesday, 30 March 2011
Photos for opening sequence ...
I have gathered a fair few pictures now and they are starting to build up the foundations of the upbeat opening. The opening is aimed to be shocking and informative.
Tuesday, 29 March 2011
Prop for Interviews
Locations for Documentary
This is where I will be doing my interviews with members of the public. I have chosen Oxford High Street as it is a large and busy city. The High Street shops also clearly demonstrate the idea of perfection- the large pictures and advertisements in shop windows portray the idea of beauty and perfection furthermore, the manikins used all represent the ideal body shape.
Marlborough School
This is where I will be interviewing the young girls. I have chosen this location as it represents how young the girls are and their innocence. The young girls will also be dressed in their school uniform.
Monday, 28 March 2011
Soundtrack for end of Documentary
Library Footage
During the opening of the documentary I will be introducing the topic of discussion. Here I will be using visuals of beautiful people to enforce the message of how the media is playing an important role on our perception of beauty. This will include advertisements of make-up products and perfume brands.
With the use of editing, the introduction to my documentary will be quick and upbeat. I will be using the photographs I have gathered from oxford along with the photos I have taken of Magazine headlines and images. Along with this, I will be using a short clip of library footage from a Dove commercial. The clip includes a group of women advertising tablets which will make them 'smaller, thinner and stronger'. I'm using this clip to illustrate the necessity to reach the idea of perfection.
As part of my documentary I find it important to consider both sides to the arguement. 'Troy Hoff' acted by Tony Buckmaster will be presenting an arguement from a Business point of view. Within the interview of Troy Hoff he talks about the Businesses' main objective to promote a 'clean wholesome image'. Here, I will be using visuals of size zero models walking on catwalks and also images of anorexia to illustrate the opposing view to this arguement.
Sunday, 27 March 2011
Inspiration for Documentary!
Opening Soundtrack for Documentary
I am planning to use this soundtrack to open my documentary. It is really upbeat and I feel that with right use of images, I can really capture my audience.
Filming the Girls
In my interview above with the Girls I wanted them to be in their school uniform to emphasise their age and innocence.
Views of the Media from the perspective of 15 year olds
"So where do these pressure come from?"
When I asked this question to the young girls the immediate discussion was revolved around TV and Magazines. TV programmes such as 90210 and Hollyoaks were the topic of discussion to which they immediately noticed how they were all obviously beautiful and portrayed to be the idea of the perfect body. The girls said they felt most pressure from the images they see everyday because that is what they believe they should look like and aspire to be. Ella, one of the young girls in the group, made a very intersting statement when she said that the are never any happy stories related to larger women in magazines. Furthermore, they only appear happy in magazines if they are revealing their story about how they have lost a large amount of weight. The discussion that followed this intriging statement revolved around the problem pages commenly found in the latter end of magazines. One of the stories which I found most staggering was titles 'I'm 13 years old and I think i'm fat'.
I asked the girls how they consider women to be represented in the media. Their immediate answer was 'skinny, perfect hair, perfect make up and sexy'. The girls noticed how there is a certain lifestyle that appears to come free with looking beautiful- Wealth and success.
Saturday, 26 February 2011
Important Dates!
Wednesday 9th March- Meeting with young girls to discuss their views on the media and body image.
Thursday 10th March- Film opening sequence of Documentary in Oxford.
Wednesday 16th March- Filming Interviews with the young girls.
Friday 18th March- Editing
Monday 28th March- Trip into Oxford to gather photographs for opening sequence.
Wednesday 30th March- Interviews on Oxford High Street
Thursday 31st March- Editing Interviews from Oxford.
Saturday 2nd April- Make Backdrop for interview with ‘Troy Hoff’
Tuesday 5th April- Filming Interview with ‘Troy Hoff- Managing Director of Rimmel London’
Wednesday 6th April- Edit interview with ‘Troy Hoff’
Friday 8th April- Decide visual images to use to oppose ‘Troy Hoff’s’ argument (Size Zero Models etc)
Friday, 25 February 2011
E-mail to Magazines
This is the e-mail I sent to them ...
Hello Shout/Sugar/Mizz/Girl Talk,
I'm currently a student taking my A-Levels. For my Media Studies A-Level this year my coursework assignment is to create a short documentary. My chosen topic is the impact of media and the beauty industry on young children.
While researching into this topic, I have noticed how the very clear division between what is being projected upon girls and boys. The boys are tough, they’re strong, and they’re ready to fight. The girls however, they need to be pretty, sexy and how they look determines their social statues. How do you think these pressures are affecting children of today? Is it correct that we are stereotyping beauty?
There are definitely two sides into this argument and any comment would be a great help.
Thank you very much for your time,
I look forward to hearing from you,
Laura Osborne
... I hope they get in touch!
Main Focus for Documentary
I recently was babysitting for a 12 year old girl and she was showing a couple of her favourite magazines, these included Shout, Sugar, Mizz and Girl Talk. The young women on the front of these covers were obviously beautiful, but it was the headlines that really caught my eye.
"MAKE HIM FANCY YOU"
"Pretending to have sex made me popular"
"I'm 15 and planning my Big Fat Gypsy Wedding"
"My sexting Nightmare"
"I'M AMERICA'S PERFECT TEEN"
... These are just a few that reallt stood out to me.
A major point that has really stood out to me during my reseach is the very clear division between what is being projected upon girls and boys. The boys are tough, they’re strong, they’re ready to fight. The girls however, they need to be pretty, sexy and how they look determines their social statues.
How are these pressures affecting children of today? Is it right that we are stereotyping beauty?
Questionnaire Responses
Statistical results from Questionnaire
>10/10 responses concluded they felt pressure to have the perfect body.
>8/10 responses concluded they were currently occupied in changing their body weight or appearance.
>Pressure was mainly coming from: Friends, TV (Programs such as 90210 and Hollyoaks), advertising, magazines and celebrities.
>10/10 responses concluded that the media does not represent reality.
>Men are socially referred to as: strong, handsome, intelligent, muscular, healthy and hold a position of power.
>Women are socially referred to as: thin, beautiful, tall and clear complexion.
>The age range which people started to feel pressure from was between 11-18.
>10/10 responses concluded that there is too much pressure from the media on young children.
Monday, 21 February 2011
Questionnaire on Body Image
Questionnaire on Body Image
Why do Advertisers promote products to children from such a young age?
From an advertisers point of view, beauty sells. We live in a beauty obsessed world and the beautiful people we see everyday on the front of billboards or magazine covers and in films, these are the people who are believed to be associated with glamour, success and wealth. Therefore, this creates a particular image towards a product and this is why these people are used to promote them.
The following video acknowledges that advertisers target children early in their lives in order to turn them into life time consumers. They promote their products to them early, as often as they can and in as many places as they can. This video has become a big inspiration and I hope to use some of this information in my documentary.
Body Confidence Test
Channel 4 have recently set up an online Body Confidence Test. I took part in the test and found some of the questions asked to be very surprising, to which many were focused towars the media. Such questions were "I've felt pressure from TV or magazines to have a perfect body" and "I've felt pressure from TV or magazines to change my appearance". Other questions included: "I think my appearance would help me get a job", "I wish I looked like someone else " and "I feel ashamed of how I look".
21,387 women and 2499 men have completed the Channel 4 Online Body Confidence Test. The results are as follows:
- 70.2% of women and 41.5% of men said they have felt pressure from magazines and television to have a perfect body
- 29.7% of women and 27.7% of men said that they have felt pressure from friends to look attractive.
- 23.8% of women and only 15.7% of men said that they have often felt pressure from familyto change their appearance.
- Women felt that increasing diversity in body shapes and physical appearances displayed in the media was the best way to promote a healthy body image.
- 22.8% of men agreed with this, with an almost equal amount (22.7%) saying that increasing education about body image in schools was the best way to promote a healthy body image.
... Would you consider these results to be shocking?
Beauty & the Beast- Camera shot Analysis
Visuals are often used during an interview in order to demonstrate the extreme lengths these women will go to in order to reach 'perfection'. This often results in surgery including: liposuction, botox and lip fillers.
Many of the women in the series express how their obsession with beauty comes from the images they see in Magazines and on Television. Visuals are often used during the series to show examples of where the pressures are coming from and our perception of what is considered beautiful.
Mummy, what's wrong with that man's face?
This series investigates the extremes of discrimination. Each episode brings together two people often defined by the way they look: one has a facial disfigurement, the other an intense preoccupation with their appearance.
We live in a society obsessed with physical perfection, surrounded by images of unattainable beauty. Nine out of ten women in Britain are unhappy with their appearance, over half would resort to surgery to change it, and nearly three quarters of Brits think that being better looking would make them more successful.
Last weeks opening episode paired 59-year-old Leo Gormley, who underwent 120 operations in 15 years after he was burned in an explosion at the age of 14, with Yasmin Disney – a frankly gorgeous 20-year-old who will not contemplate leaving the house before completing her daily two-hour beauty regime and has a long list of cosmetic surgeries she would like to undergo.
What I find so grpping about this series in particular is the way the stereotypical 'beautiful' women who appear on the show are so insecure and unhappy with the way they look. At the end of each episode the woman is challeneged to remove all make-up and hair accessories to which the general reaction is disgust to their own reflection. The women feel weak and insecure without this mask which they appear to hide behind. The extreme irony in this series which I find so interesting is the way in which the person with the facial disfigurement has come to terms with how they look, and is now trying to convince the self-confessed beauty addict that true beauty comes from within.
Thursday, 16 December 2010
Mean Girls Clip- Internal Pressures
Cady Heron (Lindsay Lohan) has been forced by her zoologist parents to leave her African jungle life and enter a Public High School in America. At first she is socially unaccepted by the 'popular crowd' however, once she changes her appearance and learns the unwritten social rules she turns into a very nasty Queen Bee. This film demostrates the social pressures that teenage girls face today.
Monday, 8 November 2010
Friday, 5 November 2010
Research into Documentary
Youtube especially proved to be a useful source of information.
Dove Evolution
Evolution is an advertising campaign launched in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The commercial promotes how a young, innocent girl will soon be bombarded with images of beauty people, especially size 0 models.
I found this video to be a real insight of how the Beauty Industry is taking its toll on very young children. The video was a real inspiration of what I could accomplish in the opening on my documentary and feel the ideas from the video will make a touching opening to the documentary.
The second video is another from Dove Evolution. This video expresses clearly how the images we see everyday in magazines, films and on billboards do not show a clear image of beauty. The video shows how many of the images we see have been retouched so much that the person in the original and edited photo are barely the same person. This leads me to question how real are the pictures that are projected onto us daily? The use of technology means that even the public can edit photos of themself on simple editing software such as photoshop.
Chosen Brief for A2 Coursework
> A radio trailer for the documentary
> A double-paged spread from a listing magazine focused on the documentary
> A newspaper advertisement for the documentary.
After much thought and many discussions in class I have come to the conclusion of producing a documentary. I have set myself a higher challenge from last year and will be working solo. This will require me to produce, shoot and edit all of the footage myself. However, I feel this could work to my advantage as it gives me the ability to express my personnal views and portray the documentary as I can imagine it.
I felt it was important to focus the documentary around a topic I am passionate about, thus being it will show in the final product.
I have chosen to base my documentary around the beauty industry. To be more specific, the media that surrounds it and the effect it has on young children. The beauty industry is a multi- billion pound industry to which it projects a stereotypical image onto the population. This image brings with it many hidden meanings. Including how beauty brings success, glamour and a certain lifestyle with it.
Being a 17 year old Female, I hope to bring a different approach to the beauty industry and reveal how the images effect growing children, both female and male, on a daily basis.
I look forward to the challenge ...